MARKETING 5311-Jimenez

MKT 5311

MARKETING MANAGEMENT

Reading List

Note:  If you have problems accessing the full text via the links provided for each of the articles listed below, access the journal directly from the database following the instructions provided at https://libguides.utep.edu/c.php?g=1015804&p=8946448 under the "Find a Specific Journal" link. 

Session 1. Introduction to Marketing Management 

Jones and Monieson (1990), “Early Development of the Philosophy of Marketing Thought,” Journal of Marketing, 54 (January), 102-113. Retrieved from https://utep.idm.oclc.org/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=9602131058&site=ehost-live&scope=site

Best, Roger (2012). Chapter i Introduction to Marketing and Market-Based Management. Retrieved from  https://rogerbest.com/img/introductory_chapter.pdf       

Session 2.  Market Orientation

Narver and Slater (1994), “Market Orientation, Customer Value, and Superior Performance,” Business Horizons, March-April, 22-28. Retrieved from https://utep.idm.oclc.org/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=9405100303&site=ehost-live&scope=site

Kohli and Jaworski (1993), “Market Orientation: Antecedents and Consequences,” Journal of Marketing, 57 (July), 53-70. Retrieved from https://utep.idm.oclc.org/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=9310123953&site=ehost-live&scope=site

Loveman, Gary (2003), “Diamonds in the Data Mine,” Harvard Business Review, May, 109-113. Retrieved from https://utep.idm.oclc.org/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&bquery=harvard+business+review+AND+diamonds+in+the+data+mine&type=1&searchMode=Standard&site=ehost-live&scope=site

Session 3.  Customer Insights

Yankelovich and Meer (2006), “Rediscovering Market Segmentation,” Harvard Business Review, February, 122-131. Retrieved from https://utep.idm.oclc.org/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&bquery=SO+harvard+business+review+AND+rediscovering+market+segmentation&type=1&searchMode=Standard&site=ehost-live&scope=site

Christensen, Berstell, and Nitterhouse (2007), “Finding the Right Job for Your Product,” MIT Sloan Management Review, 48 (Spring), 38-47.  Retrieved from https://utep.idm.oclc.org/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bft&AN=510617347&site=ehost-live&scope=site

Visa: Using Marketing Research to Select a New Brand Mark (this article is posted on Blackboard)

Session 4. Consumer Behavior

Noriega, Jaime and Edward Blair (2008), “Advertising to Bilinguals: Does the Language of Advertising Influence the Nature of Thoughts?” Journal of Marketing, 72 (September), 69-83. Retrieved from https://utep.idm.oclc.org/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=34001283&site=ehost-live&scope=site

McGrath, Rita G. (2017), “Old Habits Die Hard, But They Do Die,” Harvard Business Review, January – February, 54-57. Retrieved from https://utep.idm.oclc.org/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=120354223&site=ehost-live&scope=site

Session 5. Brand Management

Akerlof, George A. (1970), “The Market for Lemons: Quality Uncertainty and the Market Mechanism,” The Quarterly of Journal of Economics, 84 (3), 488-500. Retrieved from https://utep.idm.oclc.org/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=4965512&site=ehost-live&scope=site

Park, Ji Kyung and Deborah Roedder John (2010), “Got to Get You into My Life: Do Brand Personalities Rub Off on Consumers?” Journal of Consumer Research, 37 (4), 655 – 669. Retrieved from https://utep.idm.oclc.org/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=55831103&site=ehost-live&scope=site

Chernev, Alexander, Ryan Hamilton, and David Gal (2011), “Competing for Consumer Identity: Limits to Self-Expression and the Perils of Lifestyle Branding,” Journal of Marketing, 75 (May), 66-82. Retrieved from https://utep.idm.oclc.org/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=60032145&site=ehost-live&scope=site

Session 6. Innovation

Van de Ven, Andrew (1986), “Central Problems in the Management of Innovation,” Management Science, 32 (May), 590-607. Retrieved from https://utep.idm.oclc.org/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=7020572&site=ehost-live&scope=site

Prahalad C. K. and Richard A. Bettis (1986), “The Dominant Logic: A New Linkage between Diversity and Performance,” Strategic Management Journal, 7 (6), 485-501. Retrieved from https://www.jstor.org/stable/2486135

Tellis, Gerard J., Jaideep C. Prabhu, and Rajesh K. Chandy (2009), “Radical Innovation Across Nations: The Preeminance of Corporate Culture,” Journal of Marketing, 73 (January), 3-23. Retrieved from https://utep.idm.oclc.org/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=35644040&site=ehost-live&scope=site

Mohan, Mayoor, Kevin E. Voss, and Fernando R. Jiménez (2017), “Managerial Disposition and Front-End Innovation Success,” Journal of Business Research, 70 (January), 193-201. Retrieved from https://www-sciencedirect-com.utep.idm.oclc.org/science/article/pii/S0148296316305069

Session 7. Distribution

Williamson, Oliver E. (1981), “The Economics of Organizations: The Transaction Cost Approach,” American Journal of Sociology, 87 (3), 548-577. Retrieved from https://www.jstor.org/stable/2778934

Rochet, Jean-Charles, and Jean Tirole (2003). "Platform competition in two-sided markets." Journal of the European economic association 1, (4),  990-1029. Retrieved from https://utep.idm.oclc.org/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=12231091&site=ehost-live&scope=site

Johnson, M., Christensen, C., & Kagermann, H. (2010). Reinventing Your Business Model. Harvard Business School Publishing Corporation. Harvard Business Review on Business Model Innovation. Boston, MA: Harvard Business Press.  Retrieved from https://utep.idm.oclc.org/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&bquery=SO+harvard+business+review+AND+reinventing+your+business+model&type=1&searchMode=Standard&site=ehost-live&scope=site

Session 8. Pricing

Cressman, George E. Jr and Thomas T. Nagle (2002), “How to Manage an Aggressive Competitor,” Business Horizons, March-April 23-30. Retrieved from https://www-sciencedirect-com.utep.idm.oclc.org/science/article/pii/S0007681302001842

Eisenmann, Thomas, Geoffrey Parker, and Marshall W. Van Alstyne (2006), “Strategies for two-sided markets." Harvard Business Review, 84 (10), 1-10. Retrieved from https://utep.idm.oclc.org/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&bquery=SO+harvard+business+review+AND+strategies+for+two-sided+markets&type=1&searchMode=Standard&site=ehost-live&scope=site

McIntyre, D., Srinivasan, A., Afuah, A., Gawer, A., & Kretschmer, T. (2021), “Multisided platforms as new organizational forms." Academy of Management Perspectives, 35(4), 566-583. Retrieved from https://utep.idm.oclc.org/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=153637908&site=ehost-live&scope=site