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MARKETING 5311-Jimenez

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Databases That Provide SWOT Analysis

SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats and is frequently used in strategic planning of a business. It is most often applied to a company or industry.  The following databases give you access to SWOT analysis of companies and industries:

  • Business Source Complete
  • IBISWorld
  • Nexis Uni



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