UTEP Library Research Guides: MARKETING 5311-Jimenez: Business Source Complete

Business Source Complete

Business Source Complete (EBSCO) This link opens in a new window
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Comprehensive bibliographic index for business literature worldwide, including management, marketing, management of information systems (MIS), production and operations management (POM), economics, finance, econometrics, accounting, international business, and other areas. Materials indexed include scholarly and peer-reviewed journals, books and book digests, newspapers, monographs, magazines, conference proceedings, case studies, reference works, industry reports, country economic reports, detailed company profiles and financial data, investment and market research reports, industry reports, SWOT analyses, and more. Most citations include abstracts and full text or link to full text content from other providers, based on institutional subscriptions. This database is made possible by TexShare.
https://search.ebscohost.com/login.aspx?authtype=ip,uid&profile=ehost&defaultdb=bth

Business Source Complete gives you access to the SWOT analysis of companies. You can retrieve SWOT analysis of specific companies by doing a keyword search or you can look up the company profile. Following are the steps to find them:

You can look up the company profile by pulling down the More menu located at the top of the screen and selecting "Company Profile"

You can retrieve the MarketLine Report for the specific company you are looking for.

Following is the table of contents for the report on Microsoft:

Following is a section of the SWOT analysis for Microsoft: