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MARKETING 5311-Jimenez

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Business Source Complete

Business Source Complete gives you access to the SWOT analysis of companies. You can retrieve SWOT analysis of specific companies by doing a keyword search or you can look up the company profile.  Following are the steps to find them: 

You can look up the company profile by pulling down the More menu located at the top of the screen and selecting "Company Profile" 

You can retrieve the MarketLine Report for the specific company you are looking for.  

Following is the table of contents for the report on Microsoft:

Following is a section of the SWOT analysis for Microsoft:

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