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Ratings Analysis by
Call Number: HE8700.65 .W42 2006
Publication Date: 2005-10-18
Online Directories for Marketing Research
Bluebook Research Services Directory
The Marketing Research Association provides this directory, which includes descriptions of services and facilities owned and operated by data collection companies, research companies and suppliers of related services throughout the United States, Canada and other countries. Users may search for particular services like "focus group facilities" by criteria like location and technology used (e.g., "Web Broadcasting"). To use this site you must register for a free account.
Nielson Media Ratings
While we do NOT have a subscription, there is a lot of available information on ratings, research reports and other Trends information.
Television Bureau of Advertising
Some free TV ratings info in “Ratings." Interesting historical trend data in "Industry Trends."
Broadcasting & Cable
Daily and weekly ratings analysis reports.
Nielsen 2014-2015 DMA Ranks
These reports provide Nielsen DMA rank and penetration estimates for TV Households and Ethnic Households in all 210 markets.
Produces more than 15 original rankings each year, including the 100 Leading National Advertisers and 100 Leading Media Companies lists, the Digital A-List, and the annual Agency Report.