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COMM 4323 - Case Studies in Public Relations: Required Readings

Week One: Introduction

Public Relations


      Segment 1. Overview of Public Relations (04:22)

      Segment 8. Role of Public Relations (02:16)



The PR Function

       Segment 1. The PR Phenomenon (03:31)


Required Viewing:

Week Three: An Honest Lunch

Week Six: Water and Oil

Week Seven: Mirror, Mirror

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