Required Readings - COMM 4323 - Case Studies in Public Relations - UTEP Library Research Guides at The University of Texas at El Paso

Week One: Introduction

Public Relations

Segment 1. Overview of Public Relations (04:22)

The PR Function

Segment 1. The PR Phenomenon (03:31)

Required Viewing:

Communicating Corporate Social Responsibility and Brand Sincerity: A Case Study of Chipotle Mexican Grill's ‘Food with Integrity’ Program.
Students: Please make sure to login with your UTEP username and password to access this article. You should not have to pay for articles posted on this page. If you have issues, contact the librarian at: admorales@utep.edu (915-747-6714)

Crisis Management
Organizational Apologies: BP as a Case Study.
O'Connor, E. O. (2011). Organizational Apologies: BP as a Case Study. Vanderbilt Law Review, 64(6), 1959-1991.
Crisis communication strategies: a case of British Petroleum
Aikaterini C. Valvi Konstantinos C. Fragkos , (2013),"Crisis communication strategies: a case of British Petroleum", Industrial and Commercial Training, Vol. 45 Iss 7 pp. 383 - 391
BP's Oil Spill
Spaeth, M. (2010). BP's Oil Spill. Leadership Excellence, 27(10), 19.

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Titanic and Public Relations: A Case Study.
Ziaukas, T. (1999). Journal Of Public Relations Research, 11(2), 105.

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