Both methods allow you to create an alert or RSS so that you are notified when the article is citede. Finish Search will allow you to see what papers have cited the article, and you can gather data from it: which disciplines cite it the most, how often was it cited by year, etc.
View Record allows you to check that it is the correct article. As with all article records, there is a link to view the articles that cite it, thus, after you have confirmed it is the correct article, you can see which papers have cited the article.