The Marketing Plan by William A. CohenCall Number: Main Stacks HF5415.13 .C6348 2005
ISBN: 0471230596
Publication Date: 2004-06-15
This book provides readers with knowledge to be able to develop truly outstanding, professional marketing plans. It also explains marketing planning and presents step-by-step procedures to create and implement a professional plan. All materials presented are reinforced by lively case studies, and marketing plan forms that guide students and professionals in the development of their plans.