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MARKETING RESEARCH: DEMOGRAPHICS/STATISTICS

Research guide to library resources for researching marketing management

DemographicsNow: Library Edition (Gale)

DemographicsNow: Library Edition (Gale) - Developed by SRC, LLC, DemographicsNow provides the means to analyze the demographic and market potential of any geographical area in the United States. Features include the ability to create custom reports, perform market analyses, create fully-interactive maps, create radius-based maps and reports, and create summary as well as comparison reports. Includes access to 1970, 1980, 1990, and 2000 U.S. Census data as well as Experian/Applied Geographic Solutions (AGS) current year estimates and five-year projections. Reports include many demographic variables such as socioeconomic status, employment, mobility, and more.

Simmons OneView

Simmons OneView - Provides access to a wide variety of customizable market and advertising research reports on the Simmons OneViewplatform. Datasets are derived from the Simmons National Consumer Study (NCS) and the Simmons National Hispanic Consumer Study (NHCS). Survey samples are drawn from U.S. adult consumers and include all behavioral, psychographic, and media use measures. Segmentations include Mosaic, Health and Well-Being, Technology Adoption, Economic Outlook, Mobile Consumer, Food Lifestyle, Retail Shopping, Movie/TV Product Placement, and more. Dataset Coverage: Spring 2013 (updates vary). Academic datasets are two years behind commercial datasets. NOTE: Access is limited to five concurrent users.

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