Marketing
Market Share
Advertising
Consumer behavior
Consumer preferences
Brand choice
Branding (Marketing)
Internet Marketing
WELCOME!! This research guide is designed to help you find marketing research tools.You can search the Library catalog to find books utilizing the subject terms provided in this page. The various tabs in this guide will give you access to important sources of marketing articles, market research reports, demographics, statistics, company information, industry information, and market share information. Please keep in mind that these lists are not comprehensive, they are only examples of the many other resources held by the Library.
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