Mosaic is a consumer segmentation that describes American Consumers.
It is a household-based segmentation system that classifies all U.S. households and neighborhoods in 71 Unique Mosaic types and 12 groupings that share similar demographic and socioeconomic characteristics:
Segment/Group: Singles and Starters
(Young Singles starting out, and some starter families, in diverse urban communities. )
O50 Full Steam Ahead
O51 Digital Dependents
O52 Urban Ambition
O53 Colleges and Cafes
O54 String Single Scene
O55 Family Troopers
Segment/Group: Cultural Connections
(Diverse, mid- and low-income families in urban apartments and residences. )
P56 Mid Scale Medley
P57 Modest Metro Means
P58 Heritage Heights
P59 Expanding Horizons
P60 Striving Forward
P61 Humble Beginnings
Segment/Group: Golden Year Guardians
Segment/Group: Aspirational Fusion
Segment/Group: Economic Challenges
(Economically challenged mix of singles, divorced and widowed individuals in smaller cities and urban areas looking to make ends meet. )
S68 Small Town Shallow Pockets
S69 Urban Survivors
S70 Tight Money
S71 Tough Times
Example: Let's say that you are looking for Mosaic Segmentations for a specific geographic region. For example, El Paso, Texas.
1. In the DemographicsNow homepage, select Start Now from the Looking for Demographics? section.
This gives you a snapshot of the entire US population (for the previous year).
2. Type in the geographic area you are searching.
A dropdown list provides more specific geographic location selections:
Once you have pulled up the demographic data for the region you are searching, you can break down results by selecting Mosaic Household Comparisons, or Mosaic Population Comparisons from the Comparison dropdown box in the Report Type section.
These reports give you the number of households or population count for each MOSAIC cluster, as well the population percentage number.