Mosaic is a consumer segmentation that describes American Consumers.
It is a household-based segmentation system that classifies all U.S. households and neighborhoods in 71 Unique Mosaic types and 12 groupings that share similar demographic and socioeconomic characteristics:
Segment/Group: Singles and Starters
(Young Singles starting out, and some starter families, in diverse urban communities. )
Segment/Group: Cultural Connections
(Diverse, mid- and low-income families in urban apartments and residences. )
Segment/Group: Golden Year Guardians
(Retirees living in settled residences and communities.)
Segment/Group: Aspirational Fusion
(Low-income singles and single parents in urban locations striving to male a better life.)
Segment/Group: Economic Challenges
(Economically challenged mix of singles, divorced and widowed individuals in smaller cities and urban areas looking to make ends meet. )
Read more about each segment online in our DemographicsNow database.
Open the UTEP Library web page: www.utep.edu.library. Click on the Articles and Databases tab.
Using letter D, find DemographicsNow. Then, click on the name.
Click on either name once more to enter the database.
From the database, select the 3 lines at the far right (expand the menu).
This expands it to reveal Help. Select Help to open the descriptions and more information on Mosaic segments.
Example: Let's say that you are looking for Mosaic Segmentations for a specific geographic region. For example, El Paso, Texas.
1. In the DemographicsNow homepage, select Start Now from the Looking for Demographics? section.
This gives you a snapshot of the entire US population (for the previous year).
2. Type in the geographic area you are searching.
A dropdown list provides more specific geographic location selections:
Once you have pulled up the demographic data for the region you are searching, you can break down results by selecting Mosaic Household Comparisons, or Mosaic Population Comparisons from the Comparison dropdown box in the Report Type section.
These reports give you the number of households or population count for each MOSAIC cluster, as well the population percentage number.