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University 1301- Rogers : University 1301 - Rogers

COURSE: UNIV 1301 - THE MODERN BUSINESS ADVENTURE

Assignment consists of an analysis of a company by a group of students. 

BUSINESS SOURCE COMPLETE

COMPANY PROFILES (retrieve report via the "More" menu in the blue bar located at the top of the main search page)

            Company Overview

            Company View

                 Significant happenings in the company

            Business Description

            History

             Key Employees

             Mayor Products and Services

             Revenue Analysis (helps determine financial health of company)

             SWOT Analysis

             Top Competitor

             Markets / Global Presence (manufacturing and sales) 

 ARTICLES
            Search for specific company in "Company Entity" and combine with search of specific topic of interest such as "swot", "brand image",  "turnover", "markets", "global presence",  centralized", decentralized", or "outsourcing", etc. A look of the "Market Research Reports" may also help answer some questions.
   

MERGENT ONLINE

Company Details

                Primary Industry

                History

                     How long has the company been in business?

                     What has happened over the years?

                Business

                Subsidiaries 

                Executives

                     Who are the Board of Directors and Corporate Officers for the company?

                     Salaries 

Competitors   (who is number one in the industry in terms of revenues, etc.)

Company Financials

               Health - what is their profit trend?

               Key Accounting and Financial Measures/Indicators  -- ex. Ratios

Equity Reports

              What was your company's highest stock price for the past year?

               What was its lowest for the year?               

Annual Reports to Shareholders (use the "Find" option for specific words to search long reports)

                Corporate Vision/Mission (also at  http://libnet.colorado.edu/Bell/ or www.missionstatements.com/company_mission_statements.html )

                Size of workforce (full and part-time)

                Markets

                Global presence/Brand

                Social Responsibility / Ethical Perspective (also at http://libnet.colorado.edu/Bell/)

                Marketing Campaigns / Advertisements

   EDGAR  (10-K for U.S. companies and 20-F for Foreign companies) (use the "Find" option for specific words to search long report)

                Social Responsibility

                Turnover (if EDGAR doesn't give information, search for articles in Business Source Complete; HR Magazine may have articles; Also go to www.bls.gov/jlt for industry information if everything else fails)

                Marketing Campaigns / Advertisements   

                Structure (centralized, decentralized, subsidiaries, etc.) Outsourcing - "Management Discussion" section discusses potential threats to operations because of currency fluctuations or reliance on 3rd parties/cost saving measures taken by the company.

                Salaries - Proxy Statements Filing DEF 14A provides salaries for top 5 executives 

COMPANY WEBPAGE

Company Culture (ex. Dell - corporate responsibility)

                Employee Demographics/Workplace diversity (ex. Dell - Careers)

                Salaries

                Employee Benefits

                Ethical, Cultural, and Political Assessment

Contact the company via e-mail if other sources not provide information.

LEXISNEXIS ACADEMIC

 Useful for searching private companies via the "Business"  module.

               NOTE:     If company is private and student is having difficulties finding information, provide him with copy of "Company Information" research guide which has a section for "Private Companies".  Also provide student with copy of "Industry Information" research guide to use as an alternative source of information.

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