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Communication Studies - Dr. Yang: Consumer and Media Environment

A library orientation guide.

Consumers in Your Neighborhood

NIELSEN SEGMENTATION
Discover the top consumer segments that live in your ZIP Code and uncover a brief snapshot about each segment's demographic and lifestyle characteristics.

Consumer Audience and Media Usage

Total Audience Report
Instructions: You need to create a "Total Audience Repot" (Top media report/analysis, categorized by time-spent and income levels).

Top Ten Consumed items/shows, etc..

Top 10s
Instructions: You need to look for a "Top 10s list" (Discover what Americans are watching, reading, playing, browsing, buying and more. These Top Ten lists are compiled on a weekly, monthly or quarterly basis).