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COMM 4372


Welcome to the course guide for COMM 4372. This guide is designed to help with both print and electronic resources available through the University Library as you investigate social scientific research methods and designs.

Types of Research Methods

Qualitative MethodsQualitative research is designed to explore the human elements of a given topic, where specific methods are used to examine how individuals see and experience the world. Qualitative methods are best for addressing many of the why questions that researchers have in mind when they develop their projects. Qualitative approaches are typically used to explore individuals’ thoughts, feelings, or interpretations of meaning and process.

Quantitative Methods - Quantitative approaches are appropriate for examining who has engaged in a behavior or what has happened, but these techniques are not designed to explain why certain behaviors occur. Quantitative methods involve the collection of data in numerical form from ratings, incidents, scores, scales, etc. 

Mixed Methods - The combined use of both quantitative and qualitative methodoligies to address a single research question.


From Sage Research Methods Online.

SAGE Research Methods Online

SAGE Research Methods Online (SRMO) is a fully-integrated online research methods tool designed to help researchers, faculty, and students with their research projects across multiple disciplines. Provides selected, full-text access to SAGE books, journals, and reference content.


Remote Access

To access electronic resources outside the library you will need to authenticate your status as a UTEP student.

   There are two options for remote access:

  1. It is recommended that you download the GlobalProtect VPN to your personal computer in order to access the library's e-content. (UTEP two-factor authentication registration is required first. See instructions for details.)
  2. If you cannot set up a VPN connection, use the Library Proxy.



Subject Guide

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Jacob Galindo

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