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COMM 4323 - Case Studies in Public Relations

Why Evaluate Sources

It is critical to evaluate your sources for your college assignments.  Your professors expect you to gather information that is of high quality and comes from authoritative sources. Therefore you need to evaluate efficiently every information source you come across.

Always check for:

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  1. Authority
  2. Accuracy
  3. Objectivity
  4. Currency
  5. Relevance

1. Currency

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Currency is about the timeliness of the information. This is essential  in topics dealing with  health sciences and sciences fields because information is constantly changing.

Ask yourself....

  • How recent is the information?
  • Has it been updated?
  • Is it current enough for your topic?  

2. Relevance

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The relevancy of the information has to deal directly with your topic and assigment. 

Ask yourself?

  • Is the information relevant for your topic and assignment requirements?
  • Does it answer questions you have about your topic?
  • Does it meet sources requirements from your professor? Scholarly, primary, per-reviewed?

3. Authority

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Knowing the author's or creator's credentials  is key on evaluating sources. Information from a scholar or expert in a discipline will be more reliable.

Ask yourself...

  • Who is the author or organization creating the content?
  • What are the author’s credentials and qualifications?
  • Is the person an expert in their field? 
  • Who is the publisher or sponsor?
  • What other information can you find about the author or organization responsible for the content?

 

4. Accuracy

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High quality information can be verified. 

Ask yourself....

  • Is the information complete?
  • Can the information be supported by evidence or confirmed by other sources?
  • Are there references or a list of works cited to identify where the author got the information?
  • Has the information been reviewed or referred? 

5. Purpose

Everyone has an agenda and you need to evaluate the information from different perspectives.

Ask yourself...

 

  • What is the purpose of the information? to inform? teach? sell? entertain? persuade?
  • Do the authors/sponsors make their intentions or purpose clear?
  • Is the information fact? opinion? propaganda?
  • Does the point of view appear objective and impartial?

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