Instructions: Use the UTEP Library Catalog to find this article by its citation:
Rohloff, A. C. (1966). Quantitative Analyses of the Effectiveness of TV Commercials. Journal of Marketing Research, (3). 239.
Suggested databases:
After the class shares their search strategies, how many ways can you think of to find this article by its citation? Stuck? Ask a partner. Please take a moment to list these (mentally or on paper).
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