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Business Plans: INFORMATION INCLUDED IN BUSINESS PLAN

Library resources for business plans

DEVELOP A MISSION STATEMENT

Research the mission statements of companies you like

RESEARCHING INDUSTRY

 Trends that might impact your industry

       a)   Industry trends

       b)   Consumption of product

                   Who is your target market/customer

                   Why do customers need your product/service

                   Changing consumer needs or tastes

        c)   Demographics

        d)   Market Segments

        e)   Market Size- changes in the marketplace

         f)   Economy- changes in the economy

         g)   Regulations/Restrictions

RESEARCHING COMPETITORS

   Look for companies similar to yours that are major players

         a)   Names of primary competitors

                     Is your competition local or national?

                     Are there many or few competitors?

         b)   Production costs

         c)   Current Prices

         d)   Customer demographics & consumption

MARKETING PLAN

  1. Target market
  2. Product strategy

  3. Pricing strategy

  4. Distribution strategy

  5. Advertising/promoting of product or service

  6. Budget & sales forecast

FINANCIAL PLAN

What is your financial plan?

   a)  Sources of venture capital

   b)  Loan

   c)  Use of Funds

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