Research the mission statements of companies you like
Trends that might impact your industry
a) Industry trends
b) Consumption of product
Who is your target market/customer
Why do customers need your product/service
Changing consumer needs or tastes
d) Market Segments
e) Market Size- changes in the marketplace
f) Economy- changes in the economy
Look for companies similar to yours that are major players
a) Names of primary competitors
Is your competition local or national?
Are there many or few competitors?
b) Production costs
c) Current Prices
d) Customer demographics & consumption
Advertising/promoting of product or service
Budget & sales forecast
What is your financial plan?
a) Sources of venture capital
c) Use of Funds