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MARKETING 5311-Jimenez

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Jimenez MKT 5311 Course Reading List

Jimémez MKT 5311

Course Resource List

 

Akerlof, G. A. (1970). The market for "lemons": Quality uncertainty and the market mechanism. The Quarterly Journal of Economics, 84(3), 488. Retrieved from http://0-search.ebscohost.com.lib.utep.edu/login.aspx?direct=true&db=edsjsr&AN=edsjsr.1879431&site=eds-live&scope=site

Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17 (1), 99-120. Retrieved from http://0-search.ebscohost.com.lib.utep.edu/login.aspx?direct=true&db=edb&AN=5978921&site=eds-live&scope=site

Best, R. J. (2013). Introduction to marketing and marketing-based management. In Market-based management: strategies for growing customer value and profitability. (pp.1-37). Pearson. Retrieved from http://www.rogerjbest.com/img/introductory_chapter.pdf

Brian Jones, D. C., & Monieson, D. D. (1990). Early development of the philosophy of marketing thought. Journal of Marketing, 54(1), 102-113. Retrieved from http://0-search.ebscohost.com.lib.utep.edu/login.aspx?direct=true&db=bth&AN=9602131058&site=eds-live&scope=site

Capon, N. (2013). Capon's marketing framework. 
The UTEP Library does not own this title. There is a 2017 4th edition now published.  

Chernev, A., Hamilton, R., & Gal, D. (2011). Competing for consumer identity: Limits to self-expression and the perils of lifestyle branding. Journal of Marketing, 75(3), 66. Retrieved from http://0-search.ebscohost.com.lib.utep.edu/login.aspx?direct=true&db=edb&AN=60032145&site=eds-live&scope=site
 

Christensen, C. M., Anthony, S. D., Berstell, G., & Nitterhouse, D. (2007). Finding the right job for your product. MIT Sloan Management Review, 48(3), 38. Retrieved from http://0-search.ebscohost.com.lib.utep.edu/login.aspx?direct=true&db=edswss&AN=000245862300009&site=eds-live&scope=site

Cressman, G. E., & Nagle, T. T. (2002). How to manage an aggressive competitor. Business Horizons, 45(2), 23-30. Retrieved from http://0-search.ebscohost.com.lib.utep.edu/login.aspx?direct=true&db=edselp&AN=S0007681302001842&site=eds-live&scope=site

D'Aveni, R. A. (2007). Mapping YOUR competitive position. Harvard Business Review, 85(11), 110. Retrieved from http://0-search.ebscohost.com.lib.utep.edu/login.aspx?direct=true&db=edb&AN=27040597&site=eds-live&scope=site
IF THE LINK DOESN’T WORK ACCESS THE JOURNAL ARTICLE DIRECTLY FROM THE DATABASE. INSTRUCTIONS ARE INCLUDED IN THIS RESEARCH GUIDE.

Hunt, S. D., & Morgan, R. M. (1995). The comparative advantage theory of competition. Journal of Marketing, 59(2), 1. Retrieved from http://0-search.ebscohost.com.lib.utep.edu/login.aspx?direct=true&db=edb&AN=9504245035&site=eds-live&scope=site

Jaworski, B. J., & Kohli, A. K. (1993). Market orientation: Antecedents and consequences. Journal of Marketing, 57(3), 53. Retrieved from http://0-search.ebscohost.com.lib.utep.edu/login.aspx?direct=true&db=bth&AN=9310123953&site=ehost-live&scope=site

Ji Kyung Park, Deborah, Roedder John. (2010). Got to get you into my life: Do brand personalities rub off on consumers? Journal of Consumer Research, 37(4), 655. Retrieved from http://0-search.ebscohost.com.lib.utep.edu/login.aspx?direct=true&db=edsjsr&AN=edsjsr.10.1086.655807&site=eds-live&scope=site

Kirca, A. H., Jayachandran, S., & Bearden, W. O. (2005). Market orientation: A meta-analytic review and assessment of its antecedents and impact on performance. Journal of Marketing, 69(2), 24. Retrieved from http://0-search.ebscohost.com.lib.utep.edu/login.aspx?direct=true&db=edb&AN=16736085&site=eds-live&scope=site

Kotler, P., & Keller, K. L. (2012). Marketing management. 
The UTEP Library does not own this title. There is now a 2016 15th edition published.

Mohan, M., Voss, K. E., & Jiménez, F. R. (2017). Managerial disposition and front-end innovation success. Journal of Business Research, 70, 193-201. https://0-www-sciencedirect-com.lib.utep.edu/science/article/pii/S0148296316305069

Porter, M. E. (2008). The five competitive forces that shape strategy. Harvard Business Review, 86(1), 78. Retrieved from http://0-search.ebscohost.com.lib.utep.edu/login.aspx?direct=true&db=edb&AN=28000138&site=eds-live&scope=site
IF THE LINK DOES NOT WORK ACCESS THE JOURNAL ARTICLE DIRECTLY FROM THE DATABASE. INSTRUCTIONS ARE INCLUDED IN THIS RESEARCH GUIDE.

Prahalad, C. K., & Bettis, R. A. (1986). The dominant logic: A new linkage between diversity and performance. Strategic Management Journal (John Wiley & Sons, Inc.), 7(6), 485. Retrieved from http://0-search.ebscohost.com.lib.utep.edu/login.aspx?direct=true&db=edb&AN=5214736&site=eds-live&scope=site

Slater, S. F., & Narver, J. C. (1994). Market orientation, customer value, and superior performance. Business Horizons, 37(2), 22. Retrieved from http://0-search.ebscohost.com.lib.utep.edu/login.aspx?direct=true&db=bth&AN=9405100303&site=eds-live&scope=site

Tellis, G. J., Prabhu, J. C., & Chandy, R. K. (2009). Radical innovation across nations: The preeminence of corporate culture. Journal of Marketing, 73(1), 3. Retrieved from http://0-search.ebscohost.com.lib.utep.edu/login.aspx?direct=true&db=edb&AN=35644040&site=eds-live&scope=site

Ven, A. H. V. d. (1986). Central problems in the management of innovation. Management Science, 32(5), 590. Retrieved from http://0-search.ebscohost.com.lib.utep.edu/login.aspx?direct=true&db=edsjsr&AN=edsjsr.2631848&site=eds-live&scope=site

Wilkie, W. L., & Moore, E. S. (2003). Scholarly research in marketing: Exploring the "4 eras" of thought development. Journal of Public Policy & Marketing, 22(2), 116-146. Retrieved from http://0-search.ebscohost.com.lib.utep.edu/login.aspx?direct=true&db=bth&AN=11237412&site=eds-live&scope=site

Yankelovich, D., & Meer, D. (2006). Rediscovering market segmentation. Harvard Business Review, 84(2), 122. Retrieved from http://0-search.ebscohost.com.lib.utep.edu/login.aspx?direct=true&db=edb&AN=19406199&site=eds-live&scope=site
IF THE LINK DOESN’T WORK ACCESS THE JOURNAL ARTICLE DIRECTLY FROM THE DATABASE. INSTRUCTIONS ARE INCLUDED IN THIS RESEARCH GUIDE.

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