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MARKETING 5311-Jimenez

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FINDING THE FULL ARTICLE IF YOU ONLY HAVE THE CITATION TO THE ARTICLE

The easiest way to find out if the Library has an online subscription to a journal, magazine, or newspaper is to use the E-Journals link located on the Library website. Following is an example of how to find out if the Library has an online subscription to the HARVARD BUSINESS REVIEW and to access that article:

D’Aveni, Richard A. (2007), “Mapping Your Competitive Position,” Harvard Business Review, November, 110-120.