Assignment consists of an analysis of a company by a group of students.
COMPANY PROFILES (retrieve report via the "More" menu in the blue bar located at the top of the main search page)
Company Overview
Company View
Significant happenings in the company
Business Description
History
Key Employees
Mayor Products and Services
Revenue Analysis (helps determine financial health of company)
SWOT Analysis
Top Competitor
Markets / Global Presence (manufacturing and sales)
ARTICLES
Search for specific company in "Company Entity" and combine with search of specific topic of interest such as "swot", "brand image", "turnover", "markets", "global presence", centralized", decentralized", or "outsourcing", etc. A look of the "Market Research Reports" may also help answer some questions.
Company Details
Primary Industry
History
How long has the company been in business?
What has happened over the years?
Business
Subsidiaries
Executives
Who are the Board of Directors and Corporate Officers for the company?
Salaries
Competitors (who is number one in the industry in terms of revenues, etc.)
Company Financials
Health - what is their profit trend?
Key Accounting and Financial Measures/Indicators -- ex. Ratios
Equity Reports
What was your company's highest stock price for the past year?
What was its lowest for the year?
Annual Reports to Shareholders (use the "Find" option for specific words to search long reports)
Corporate Vision/Mission (also at http://libnet.colorado.edu/Bell/ or www.missionstatements.com/company_mission_statements.html )
Size of workforce (full and part-time)
Markets
Global presence/Brand
Social Responsibility / Ethical Perspective (also at http://libnet.colorado.edu/Bell/)
Marketing Campaigns / Advertisements
EDGAR (10-K for U.S. companies and 20-F for Foreign companies) (use the "Find" option for specific words to search long report)
Social Responsibility
Turnover (if EDGAR doesn't give information, search for articles in Business Source Complete; HR Magazine may have articles; Also go to www.bls.gov/jlt for industry information if everything else fails)
Marketing Campaigns / Advertisements
Structure (centralized, decentralized, subsidiaries, etc.) Outsourcing - "Management Discussion" section discusses potential threats to operations because of currency fluctuations or reliance on 3rd parties/cost saving measures taken by the company.
Salaries - Proxy Statements Filing DEF 14A provides salaries for top 5 executives
Company Culture (ex. Dell - corporate responsibility)
Employee Demographics/Workplace diversity (ex. Dell - Careers)
Salaries
Employee Benefits
Ethical, Cultural, and Political Assessment
Contact the company via e-mail if other sources not provide information.
500 W. University Avenue : El Paso, TX, 79968-0582 : (915) 747-5672 |