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Advertising and Marketing: Media Spending

Books: Media Advertising & Marketing

Ad Spending

Journals & Trade Publications

Scholarly articles and trade publications provide research and analysis about advertising campaigns and media spending. Use these databases to find articles.

Media Kit

Search Google for the publication and the phrase "media kit."

EXAMPLE: "forbes" and "media kit."

Or go to the magazine or newspaper's web site and search the phrase "media kit" and click on Rates. Most publications provide this feature.

Bus Advertising- Definitions of Ad Terms

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