Advertising and Marketing: Media Spending

Comprehensive bibliographic index for business literature worldwide, including management, marketing, management of information systems (MIS), production and operations management (POM), economics, finance, econometrics, accounting, international business, and other areas. Materials indexed include scholarly and peer-reviewed journals, books and book digests, newspapers, monographs, magazines, conference proceedings, case studies, reference works, industry reports, country economic reports, detailed company profiles and financial data, investment and market research reports, industry reports, SWOT analyses, and more. Most citations include abstracts and full text or link to full text content from other providers, based on institutional subscriptions. This database is made possible by TexShare.

Provides access to full-text documents from a wide variety of news, business, legal, medical, and reference publications. Sources include: national, regional, and international newspapers; wire services; broadcast transcripts; non-English language sources; U.S. Federal and state case law; codes and regulations; legal news; law reviews; international legal information; Shepard's Citations for all U.S. Supreme Court cases back to 1789; business news journals; company financial information; and SEC filings and reports as well as industry and market news. Coverage and updates vary by title and document type. NOTE: Formerly known as LexisNexis Academic. See also: WestlawNext Campus Research.

Provides complete full-text access to a wide array of business and industry reports, including: U.S. Industry Reports (NAICS), U.S. Specialized Industry Reports, U.S. Industry Archives, Canada Industry Reports (NAICS), China Industry Reports, Global Industry Reports, U.S. Risk Ratings Reports, U.S. Risk iExpert Summaries, and U.S. Business Environment Profiles.