UTEP Library Research Guides: Advertising and Marketing: Consumer Analysis

Government Data

American Factfinder
U.S. Census Bureau demographic and economic data. Search by NAICS codes for industry data. Search American Community Survey for current information.
Consumer Expenditure Survey
U.S. Bureau of Labor Statistics data on expenditures, income and consumer unit characteristics.
Statistical Abstract of the United States Online Edition (ProQuest)
Provides access to a comprehensive summary of statistics on the social, political, and economic organization of the United States. Updated monthly.
U.S. Census Bureau - Consumer Expenditures
Texas Labor Market Information
Labor market information about the Texas economy and workforce. Use tools to target business development, explore industry and economic trends, and research and track emerging and evolving occupations in Texas.

Best Customers: demographics of consumer demand by New Strategist Publications
Call Number: E-book
ISBN: 9781935775423
Publication Date: 2011-12-15
Household Spending by New Strategist Publications
ISBN: 9781935775409
Publication Date: 2011-12-15
Who's buying executive summary of household spending
Call Number: E-book
Publication Date: 2014
Data Crush
Call Number: E-book
Publication Date: 2014-02-18
The Internet used to be a tool for telling your customers about your business. Now its real value lies in what it tells you about them. Every move your customers make online can be tracked, catalogued, and analyzed to better understand their preferences and predict their future behavior.
Consumer Spending
Call Number: E-journal
Full text available from Business Source Complete: 09/01/2006 to 01/31/2014

DemographicsNow: Library Edition (Gale) This link opens in a new window
provides the means to analyze the demographic and market potential of any geographical area in the United States. Features include the ability to create custom reports, perform market analyses, create fully-interactive maps, create radius-based maps and reports, and create summary as well as comparison reports.
https://infotrac.galegroup.com/itweb/txshracd2603?db=DNOW

Learn about your Target's Attitudes, Opinions, Lifestyles and Media Usage

GALLUP Brain
Provides access to Gallup Poll questions and responses dating back to 1935 along with full-text articles from Gallup Poll and Gallup Management Journal that include in-depth public opinion and management data analyses.
Gallup Spending Polls
Gallup tracks daily the average dollar amount Americans report spending or charging on a daily basis, not counting the purchase of a home, motor vehicle, or normal household bills.
iPOLL
Comprehensive database of questions and answers derived from public opinion poll surveys conducted in the United States since 1935.
Pew Research Center
Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research.
Nielsen MyBestSegments
From the Claritas company. Segments every neighborhood in the U.S. to one of 67 clusters. Describes the predominant demographics and lifestyles of the people living in that neighborhood

Finding Your Customers: Marketing and Advertising Your Business (29:57) To view video in its entirety you will need to authenticate your identity.