Degrees offered: |
B.B.A. with an emphasis in Management or Marketing. Participates in the M.B.A. degree. |
Number of faculty: |
19* |
Number of majors in the program: |
Undergraduate 465* |
Faculty Liaison: |
Fernanda Garcia |
Library Subject Specialist: |
Lilia Fernandez |
Department Chair: |
John Hadjimarcou |
* Fall, 2009 data as reported in The University of Texas at El Paso FACT BOOK, 2009-2010, Center for Institutional Evaluation, Research & Planning (CERP), University of Texas at El Paso, 2010. |
Program Description
The department of Management and Marketing, located in the
Description of Existing Collection
The collection is concentrated in the call numbers HD and HF5001-6161 and covers a wide range of subjects related to marketing and management. Included in the collection are popular theories related to management, subject areas such as Total Quality Management or Information Resources Management. In the last several years the department of Management and Marketing has begun to concentrate on international studies, as has the
The majority of the collection is located on the fourth floor of the library in the Main collection. The Reference collection includes resources in management or marketing. The library subscribes to journals in management and marketing. To facilitate research in the journals, the library subscribes to Business Source Complete a general business database. Students also have access to the World Wide Web.
The collection is predominately in English, however Spanish titles are also collected.
Current Collecting Intensity
Current collecting practices reflect the attempt to provide for the needs of the undergraduate and graduate students in Marketing and Management, as well as the needs of the faculty. Monographs are acquired by both firm orders and through the approval
Desired Collection Level
The collection is very uneven. Popular theories are well represented and current.
Other Resources
Computer Ap
New Mexico State University (NMSU) in
Last updated: 3/20/03
500 W. University Avenue : El Paso, TX, 79968-0582 : (915) 747-5672 |