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Communication Studies - Dr. Yang: Simmons OneView

A library orientation guide.

Simmons OneView

Please see videos below for tutorials covering:

- Overview/Brand name & Demographics search

- Advanced Searches

- Interpreting Results

Credits: McIntyre Library. [YouTube Channel]. Retrieved from: https://www.youtube.com/channel/UCL7_aGIIPVIGKg_54Y9MISQ

Credits: NYU Libraries. [YouTube Channel]. Retrieved from: https://www.youtube.com/watch?v=VayYzW4SDNI 

 

Interpreting the Data:

Reading Tabs:

COLUMNS = The "Who?", or target audience.

ROWS = The "What?", as in: "what do you want to know about your target audience?"

BASE= Is an additional filter you can add (for example, narrowing it down by gender type). The default is: total adults aged 18+

 

Reading Rows:

Sample (unweighted count): The number of people who participated in the survey and who meet column & row criteria.

Weighted number: the sample number projected onto the US population. Add three zeros to the end.

Index: The likelihood of this group providing this answer. Anything above 100 is considered above-average, while anything less than 100 is considered below average.

Vertical %: The percentage of people who answered this survey, based on the criteria/characteristic found in the top heading.   

Horizontal %: The percentage of people who answered this survey, based on the criteria/characteristic found on the left heading.

Pronounce a Math Number

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