Instructions: Use the UTEP Library Catalog to find this article by its citation:
Rohloff, A. C. (1966). Quantitative Analyses of the Effectiveness of TV Commercials. Journal of Marketing Research, (3). 239.
After the class shares their search strategies, how many ways can you think of to find this article by its citation? Stuck? Ask a partner. Please take a moment to list these (mentally or on paper).